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PAS POUR MOI

Crafting a Bold E-Commerce Experience for Pas Pour Moi’s Digital Launch

OVERVIEW

Pas Pour Moi is a Toronto-based eyewear and accessories brand catering to urban professionals. To establish a strong digital presence and ensure a seamless online shopping experience, the brand needed a thoughtfully designed e-commerce platform that aligned with its modern, fashion-forward identity.

Challenge

Building an online store for Pas Pour Moi wasn’t just about setting up a standard e-commerce site—it was about crafting a digital experience that embodied the brand’s identity while driving engagement and conversions.

Pas Pour Moi’s eyewear and accessories were designed for urban professionals, a style-conscious audience that values aesthetics and a seamless shopping experience. However, translating their bold, modern brand into a functional, intuitive online store posed key challenges.

Context

Job Title:
E-commerce Developer

As E-commerce Developer at Ogaga Studio, I was responsible for designing and implementing Pas Pour Moi’s e-commerce platform, ensuring a seamless blend of brand storytelling and usability. This involved more than just setting up a Shopify store—it required strategic design decisions to make the website visually compelling, easy to navigate, and optimized for conversion

Our Goal:

  • Translate brand identity into a digital experience – Ensuring the website’s look and feel aligned with Pas Pour Moi’s modern, sophisticated aesthetic.
  • Enhance product visibility – Designing a layout that put eyewear and accessories at the forefront without distractions.
  • Streamline navigation & user flow  – Creating an intuitive, frictionless shopping experience for customers.
  • Ensure mobile responsiveness – Crafting a fully optimized experience for shoppers on any device.
  • Leverage Shopify for scalability  – Building a system that would be easy to manage and scale as the brand grew.

CRaft

Tools Used: Figma, Next.js, Shopify, Photoshop

Designing Pas Pour Moi’s e-commerce platform wasn’t just about building a functional online store, it was about crafting a visually striking, high-performance shopping experience that aligned with the brand’s modern, high-fashion identity. My role involved both UI/UX design and frontend development, ensuring a seamless, responsive, and optimized user experience.

Step 01: Designing for a Luxury Feel

We grounded the UI in Pas Pour Moi’s minimalist, high-end aesthetic. A clean, confident look no distractions, just design:

  • Black-themed interface for visual sophistication.
  • High-contrast product visuals to grab attention.
  • Refined typography and balanced layout to unify the experience.

Step 02: Smooth Product Discovery

Great UX is invisible, so we made shopping feel effortless, Simple flows, Big visuals, Fast decisions.

  • Distraction-free layout keeps focus on products.
  • Intuitive navigation + filters streamline exploration.
  • Large, crisp images help customers shop with confidence.

Step 03: Built for Mobile First.

Since a significant portion of online shopping happens on mobile devices, I ensured the website was fully responsive and touch-friendly. Designed to feel native, not just resized:

  • Touch-friendly layout with thumb-friendly buttons
  • Clear call-to-actions with no visual clutter
  • Responsive across all devices for a consistent experience

CONCLUSION

Before launch, Pas Pour Moi lacked a digital presence that matched its refined, modern identity. The goal wasn’t just to build a store, it was to craft an immersive shopping experience that felt as elevated as the brand itself.

The redesigned Shopify platform changed that. With a sleek black UI, intuitive navigation, and mobile-first responsiveness, the new experience put products front and center, no noise, no clutter, just clarity.

The Results:

  • Stronger brand presence – A polished, high-end look that mirrored the brand’s tone.
  • Seamless shopping experience – Clean, focused, easy to browse.
  • Mobile-first optimization – Fast, touch-friendly, and responsive.
  • Scalability & ease of management – Powered by Shopify for easy updates and future growth.

The video below provides a visual preview of the final system in action, demonstrating how digital transformation optimized CCL’s workflow.

[ Attached below is a preview of the Store Design. ]