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Crafting a Bold E-Commerce Experience for Pas Pour Moi’s Digital Launch

OVERVIEW

A multimedia production company with a focus on film, podcast production, creative and feature writing, dedicated to uplifting individual stories with the aim of improving and reforming the mind of the collective towards contemporary social structures.

Context

Job Title:
E-commerce Developer

As Frontend Developer at Ogaga Studio, I was responsible for designing and developing the digital presence for a multimedia production company focused on film, podcasting, and feature writing. This went beyond creating a functional website, it meant crafting a platform that reflected the company’s commitment to elevating individual stories and challenging contemporary social structures. Every design and development choice was made to support clarity, accessibility, and emotional resonance, ensuring that visitors could engage deeply with the brand’s message across visual, audio, and written formats.

Our Goal:

  • Translate brand identity into a digital experience – Ensuring the website reflected the company’s creative vision and commitment to storytelling that challenges modern social structures.
  • Highlight diverse content formats – Designing a layout that gave equal weight to film, podcasts, and written features without overwhelming the visitor.
  • Streamline content discovery  – Creating an intuitive navigation system that helped users easily find stories, episodes, or productions that resonated with them.
  • Ensure mobile accessibility – Crafting a responsive, accessible experience for users engaging with multimedia content on any device.
  • Build a scalable, editorial-friendly platform  – Developing a system that made it easy to publish new projects and updates without developer overhead, supporting ongoing growth.

CRaft

Tools Used: Figma, Webflow, Photoshop

CONCLUSION

Before launch, the studio lacked a digital platform that captured the depth and intention behind its creative mission. The goal wasn’t just to build a website, it was to create a narrative-driven experience that honored the stories being told.

The final product delivered on that vision. With a clean, editorial layout, intuitive structure, and mobile-first responsiveness, the site became a true reflection of the studio’s voice,elevating its films, podcasts, and written work while making it easy for audiences to explore and engage.